Friday, November 2, 2007 

RSS & How to Use It (part 1)

Have you ever read an article, intended to explain RSS in simple terms that, begins well, but soon descends into confusing jargon or information overload?

If so, take heart, I was in the same place a few months ago.

Often the best way to understand something, is to use it. RSS is no exception.

So rather than try and create a definitive explanation of RSS, this article will tell you how to use it. I guarantee once youve done so, everything will that much clearer.

If a website you visit utilizes RSS, there are a number of ways it will communicate this.

The most common way is to show a little orange button with the letters XML.

Alternatively, you may see words such as "ATOM", "RSS", "Site Feed" or variations on these.

What they have in common is that they will link to a webpage that, in most browsers, looks like gibberish.

It doesnt matter one way or another, what is important is the address of the web page they link to.

To demonstrate, I will relate how to read a site feed for my website, The Nettle Blog. Dont confuse RSS with blogs (web logs). They are two separate concepts. The only reason you see them together so often, is that blogs are the perfect website to take advantage of site feeds. More on that later. Here we go

Click on thislink to go the site feed for The Nettle Blog. Ignore the content in the window, just make a note of the URL in the web address bar. It should read: http://feeds.feedburner.com/thenettle

Now youve got the web address for the site feed, keep it safe somewhere. Youll need it again in a moment.

The next step is to use an RSS reader to make sense of the site feed. There are lots of these available and if you are a heavy user you would probably want to purchase a nice piece of software.

But to begin with, start with something simple and free. Start with Bloglines.

Go to www.bloglines.com/register/ and create a new account.

From the "My Feeds" section of your account you can add new site feeds you want to keep track of.

Select "ADD", enter the URL you copied and hit "Subscribe". You can preview the results, but skip that stage for now. Select "Subscribe" again and the title of the site feed will be transferred to the left-hand window.

Well done. You have now subscribed to your first RSS feed.

To read it just click on the title and you can view all the messages in that feed within a selected time period. The feed will most likely record news related to the website the feed belongs to.

In this instance, the site feed to The Nettle Blog records each new entry to my blog. If you find something of interest, most entries have a clickable link you can follow.

Anytime you find a website you like with a site feed, make a note of the URL for that site feed and add it to your Bloglines folder.

Now comes the clever bit.

In the left-hand column of your account is an "Extras" list. Select Download Notifier and choose the correct file to download the Bloglines Notifier This file is only 100k so any half-decent connection should complete the download in just a few seconds.

If the download is successful, you should see a small, blue icon with the letter "B". Double-clicking it will short-cut you to Bloglines.

Right-click on the icon and you can adjust the settings. Specify how often you want Bloglines to check messages for you.

When Bloglines checks your site feeds and finds that one or more have been updated, a little chime will play and the Bloglines icon will show a little red marker. This means one of the feeds you have subscribed to has something new to say.

So there you have it. A spam-free, hassle-free way to keep track of websites you have an interest in. Providing of course, that they have a site feed. If they dont, ask them why not.

Part two of this article will show webmaster and ezine publishers how they can easily publish a site feed for their website and track the visitors, free of charge.

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Selling Houses with Curb Appeal and Design Psychology

Curb appeal is the most important challenge you'll face when selling your home. You must make home shoppers feel like getting out of their car to see what's behind the front door. Imagine prospective buyers driving up and examining your property for the first time. Your goal is to have them exclaim, "What a darling home!" Or, "What a splendid house."

Curb appeal has grown up, and using innovative Design Psychology techniques for marketing homes puts curb allure to work, enticing buyers to come inside your home. One way to make your home outshine the others on the market, upgrading your exterior, doesn't have to cost you a lot of money.

Restore, the outlet store for Habitat for Humanity, resells donated home building materials. They sell light fixtures, window hardware, paint, house numbers, and even white picket fencing. Restore also lets you bargain on merchandise, which means that the tagged price isn't always the final price. You can even sign up for Restore's mailing list and receive notices of half-price sales. We found a great exterior light fixture at Restore for one of our fixers for only $25. The same fixture, available at our local home building supply outlet, sells for $99.

Suppliers and Exquisite Details

To sell your home for the highest profit, you need to spend less for improvements to make more; yet spending a little extra can yield significantly more return on your money. Adding exquisite details can add dollars to your bank account. For instance, if you don't find what you're looking for at a bargain price, visit an upscale retailer and look for similar items on sale.

If you use ugly, cheap, or tacky fixtures, you'll actually make it harder to sell your home by lowering your home's curb appeal. Think of it this way: spending $100 more for a quality light fixture will save you at least one, and possibly more, mortgage payment. That means that your $100 fixture was really an investment, rather than an expense.

Curb Appeal: Create Inviting Access to Your Home

An alluring home setting begins with the access to your home. A problem with many newer homes is that developers don't provide a separate walkway to the front door. You don't want to make buyers walk around cars and trip over driveway edges to navigate to your front door. If you have no dedicated walkway to the front door, add a simple pathway. A wandering pathway to the front door psychologically feels more inviting than a straight-shot walkway.

If you have a plain, straight concrete walkway, create undulating flower beds on either side to encourage a relaxed, friendly feeling. Adding a water feature near your entry walk also enhances the ambiance because moving water relaxes the body and mind and refreshes the spirit. You want to create a feeling of balance and harmony, like that found in nature.

Welcome Buyers with Friendly Accessories:

  • Wind chimes add pleasure to your buyers' sense of hearing.
  • Potted plants, such as flowers or soft ferns, are friendly, but avoid spiked plants with thorns near the doorway.
  • Floral baskets with bright yellow and white flowers show up best day and night.
  • A pair of rocking chairs, a double glider, or a porch swing will convey a friendly neighborhood and invite potential buyers to sit and chat.
  • A welcome mat also adds a homey touch.

Avoid Unwelcoming Attributes

  • Repair cracks in the driveway with cement epoxy.
  • Clean spider webs off eaves, windows and porch.
  • Repair or replace broken doorbells.
  • Clean or replace dirty or burnt out exterior lights.

Buyers forgive little inadequacies in your home if they love it from the first time they see it. So go a few extra steps beyond curb appeal and lure your prospective buyers inside with Design Psychology methods. Take a little extra time and spend just a bit more money, to sell your home fast, and for more money.

Copyright 2005 Jeanette J. Fisher - All Rights Reserved Worldwide.

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